Instagram Stories are similar to Snapchat in that they allows users, and brands, to share self-destructing photos and videos. Tom Harvey, new client director at YesMore explains the dangers surrounding marketing on Instagram for alcohol brands and offers some sollutions to these issues. The most profitable method to advertise on Instagram is, of course, the paid one. For the full list of what you can and cant sell, continue reading this article. Alcohol sale. Craigslist did not respond to a request for comment. Alcohol advertising is no exception. For example, in the Netherlands, there is no alcohol advertising on traditional media when children are awake (i.e., between 6 AM and 9 PM) and in the United Kingdom and the United States, alcohol ads can only be shown when the majority of the audience is older than 18/21 years (Jackson et al., 2000; Global Advertising Lawyers Alliance, 2011). If you think your ad was incorrectly disapproved, you can request a review through the Disapproved ads and policy questions form. 5. He said the UK government was already committed to introducing a "9pm watershed" for unhealthy food product advertising, and he would press for this to be extended to alcohol as well. A personal licence grants you permission to manage and sell alcohol, while a premises licence names your business premises as a place where the dispatch of alcohol can legally take place. Instagram Stories Ads is one of the newest kinds of ads available to businesses on the platform. Brands can also advertise on Instagram Stories with photo or video content. Here are the types of ads you can post on Instagram and of course, how can you benefit from them. We consider ads to be promoting the sale of alcoholic beverages when one or more alcoholic beverages are featured in the ad, and alcohol can be purchased on the destination site or app. And, as is the case with most advertising, alcohol advertising makes the product look great! These days, advertising is almost everywhere we go on television, in the bus, on the street, and on the Internet. If you work in drinks marketing and have ever taken a look at competitors on social media, one thing is clear: Instagram is a minefield for alcohol marketers. Stories Ads. In order to legally retail alcohol on the web, youll need a personal licence and a premises licence. Societal concerns about alcohol, in particular problems such as binge and underage drinking, mean that it is rarely out of the headlines. The outlet reported that eBay only allows licensed and preapproved wine sellers to sell alcohol. Products and services sold on Facebook and Instagrams commerce must comply with the Facebook will unveil a new policy on Wednesday to restrict sales and limit content related to alcohol and tobacco products, including e-cigarettes, a company spokeswoman tells CNN. UK Retailer Very Asked Brits to Help Create a New Video for Madness Our House People Can No Longer Sell or Exchange Alcohol and Tobacco Products on Facebook and Instagram. Alcohol is Alcohol ads typically associate a brand with cool, sexy people and a fun activity. If youve previously advertised your business on Facebook, then you already know how to advertise on Instagram. For instance, Facebook doesnt allow the sale of counterfeit, illegal, or stolen items. The licences needed to sell alcohol online. Alcohol advertising is often a sensitive topic.