What was the 20% rule? Late Q3, 2020 advertisers began to notice leniency in Facebook’s 20% Text Rule. The rule prevented advertisers from promoting ads containing more than 20% text by restricting reach relative to how much text was in the ad. Relevancy is still the most important ingredient for the performance of all campaigns. With this new system, ads with higher amounts of text will receive less or no delivery at all. Five grid squares were then considered the max on 20% limitations. According to the rumors, the social network was considering doing away with the “20% text rule”. The Evolution of the 20% Text Rule. Facebook Removes the 20% Text Rule. Passionate about Marketing, Digital (Advertising), Project Management, volleyball player and loves to socialise. However, advertisers have started to explore more text in their ads to increase the repetition and memorability of key messages and brand. Of course, Facebook still recommends that you should avoid excessive image text. This rule concerns ads that are placed on the Facebook news feed. Now you only have to upload your visual and the text overlay tool will automatically detect the amount of text and rates your ad based on the image text ratings (OK, LOW, MEDIUM, HIGH). Each of these ads has most of their copy in the text box, but there’s still some copy directly on the images in each of them. The text overlay tool has been removed. The 20% rule was added years ago, to safeguard the quality of the user experience and the look and feel of our timelines. Instead, a 5×5 grid was applied to the image. While ads with minimal text are still preferred, Facebook has adopted a new system that allows you to run ads that would’ve been rejected under their old policy. “Together, estimated action rates and ad quality measure ad relevance. ©️ 2015 - 2021 The Next Ad. If the percentage was 20% or lower your ad will be delivered. The issue with this system was that the Facebook algorithm didn’t actually weight the size of the image with the text in a true 20:80 ratio. Facebook™ Removed the 20% Rule on Ads – What It Means for Your Campaigns 04/08/2017 Facebook Ads, Social Media In a move to appease advertisers, Facebook™ has decided to stop the practice of banning ads which feature text on an area exceeding 20% of the total ad surface – the infamous 20% rule. This would cause the ad to be assigned a lower Total Value consequently losing more auctions and increasing costs. No more 20% Text rule on Facebook Ads images Ads that contain a high amount of text may be deemed as irrelevant and given a lower Ad Quality score. Late Q3, 2020 advertisers began to notice leniency in Facebook’s 20% Text Rule. In a pretty significant move for advertisers, Facebook has removed the 20% text rule on images used for ads. To check if your image includes too much text, Facebook has its own “text overlay tool“. Staying within the 20% Rule forces advertisers to stay relevant with messaging and promote scroll-stopping creative. According to reports, Facebook is removing its restrictions on ads which include more than 20% text in the main image. This is good news indeed, right? Earlier, when media buyers ran ads on Facebook’s platforms, their artworks got approved initially due to automation and later got rejected often by Facebook for a lot of text. With an official update to Facebook’s Business Help Center, advertisers will no longer face restrictions, but should they still comply with the old rule? Facebook even provided Text Overlay Tool to check ad alignment with 20% text to image rule for ads restriction, which will also be discontinued after completely implementing the update. The recent changes included: It is! However, recently, Facebook removes the long-standing 20% text rule on Ad images. Marketers no longer have to manipulate text in ads to fit Facebook’s 20% rule. In fact, we subsidize relevant ads in auctions, so more relevant ads often cost less and see more results.”. The rule was added years ago with a motive to protect and control the quality of user experience and the look ‘n’ feel of the timeline. These ads are considered to have heavy text. Updates / By Ravi Sankar / October 4, 2020 Generally, Facebook rejects “Image ad” campaigns if the text in image ad is more than 20% of the image. The Total Value is calculated by analyzing 3 major factors: Bid, Estimated Action Rates, and Ad Quality. ICYMI: Facebook Removed the 20% Text Limit Rule on Ad Images November 6, 2020 By nowspeed If you have ever launched ads on Facebook then you’ve probably run into the issue of your ads being rejected because of too much text on the image, it is an issue you will no longer have to worry about as Facebook is removing its 20% text limit rule. Collectively social media managers let out a sigh of relief, no longer needing to adhere to the policy lest they be penalized by Facebook via lack of delivery and reach.. While the leniency of text in ads opens up opportunities for ad creative, advertisers should consider how their audience will perceive the quality of the ad. As already outlined. Katy Lowe. Dubbed the 20% rule, Pages were forbidden from using more than 20% text across their Facebook … It was announced in late September 2020 that Facebook’s 20% rule was going to be removed for advertisers. This condition was also removed along with the ads’ restrictions. Facebook Quietly Scraps Rule That Limited Text in Ad Images to 20% Facebook had a text overlay tool for advertisers to ensure that text did not take up more than 20% of their ads alexsl/iStock Facebook has provided context on how it chooses ads to serve in their auction. Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. Private posts didn’t have to comply to this rule. If you work closely with Facebook Ads Manager you’ll be all too aware of the infamous ‘20% text’ rule. Facebook Removes the Infamous 20% Text Rule. Facebook has finally removed the 20% rule for advertisement from the platform. But from now on, no image ad will be penalized even though the text exceeds 20% of … It means that the social networking giant will not penalise ads with more image text on them. Small advertising budgets? Facebook had a 'text overlay' tool for advertisers to ensure that text did not take up more than 20 … So the maximum of 20% text on images remains just a best practice, not something compulsory. If the percentage was higher than 20% your ad wouldn’t be delivered via Facebook. Before this new system you could upload your visual in the text overlay tool and select the areas that contained text within your visual. A few months ago, whispers about a test that would change the way brands advertise on Facebook started spreading. Sign up for our Google Search Autopilot tool for free! This means that it’s possible that too much text will not influence your results at all. Author John Prabhu | 25th Sep 2020 Follow Facebook’s Ad rule has softened over the past years, but this week, they completely removed the 20% text rule.